Both Uses of
market share
in
Blink, by Malcolm Gladwell
- Their client, Christian Brothers, wanted to know why, after years of being the dominant brand in the category, it was losing market share to E & J. Their brandy wasn't more expensive.†
Chpt 5 *market share = a company's sales in a given industry expressed as a percentage of the sales for the entire industry
- Clearly people had more positive associations with the name Christian Brothers than with E & J. That only deepened the mystery, because if Christian Brothers had a stronger brand, why where they losing market share?†
Chpt 5