2 uses
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Definition
a company's sales in a given industry expressed as a percentage of the sales for the entire industry
- Their client, Christian Brothers, wanted to know why, after years of being the dominant brand in the category, it was losing market share to E & J. Their brandy wasn't more expensive.Five — Kenna's Dilemma (35% in)
- Clearly people had more positive associations with the name Christian Brothers than with E & J. That only deepened the mystery, because if Christian Brothers had a stronger brand, why where they losing market share?Five — Kenna's Dilemma (36% in)
There are no more uses of "market share" in Blink.
Typical Usage
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