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market share

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Definition a company's sales in a given industry expressed as a percentage of the sales for the entire industry
  • They already have a 60% market share, so I don't think the merger will be approved.
  • If Burger King and McDonald's launch a price war to gain market share, they partly make up in volume what they lose in price.
    Steven D. Levitt & Stephen J. Dubner  --  Freakonomics
  • Little Caesars is the nation's fourth-largest pizza chain, but has been losing market share since 1992.
    Eric Schlosser  --  Fast Food Nation
  • Their client, Christian Brothers, wanted to know why, after years of being the dominant brand in the category, it was losing market share to E & J. Their brandy wasn't more expensive.
    Malcolm Gladwell  --  Blink
  • Many British businessmen and legislators believed, though, that a negative alteration of the American production system, such as an increase in labor costs brought about by the elimination of slavery, could make the British-controlled colonial growers more competitive and increase their market share worldwide.
    Alexs Pate  --  Amistad
  • The slightest drop in a chain's market share can cause a large decline in the value of its stock.
    Eric Schlosser  --  Fast Food Nation
  • Newports enjoy a 75 percent market share among black teenagers versus 12 percent among whites; the white teenagers are mainly smoking Marlboros.
    Steven D. Levitt & Stephen J. Dubner  --  Freakonomics
  • Clearly people had more positive associations with the name Christian Brothers than with E & J. That only deepened the mystery, because if Christian Brothers had a stronger brand, why where they losing market share?
    Malcolm Gladwell  --  Blink
  • "A free market requires many buyers as well as many sellers, all with equal access to accurate information, all entitled to trade on the same terms, and none with a big enough share of the market to influence price," said a report by Nebraska's Center for Rural Affairs.
    Eric Schlosser  --  Fast Food Nation

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