All 5 Uses of
premise
in
The Tipping Point
- The whole premise behind sales, or supermarket specials, is that we, as consumers, are very aware of the prices of things and will react accordingly: we buy more in response to lower prices and less in response to higher prices.
Chpt 2premise = assumption (used to logically build an argument)
- The premise is challenging and conceptual, but fascinating.
Chpt 3premise = the underlying situation upon which a show was based
- [Of an early Sesame Street cartoon episode] The problem, at root, is with the premise of the show — the essential joke that Big Bird doesn't want to be known as a big bird. That's the kind of wordplay that a preschooler simply doesn't understand.
Chpt 3 *premise = the underlying situation
- They are both based on the premise that an epidemic can be reversed, can be tipped, by tinkering with the smallest details of the immediate environment.
Chpt 4premise = assumption (used to logically build an argument)
- The absolutist approach to fighting drugs proceeds on the premise that experimentation equals addiction.
Chpt 7 *
Definitions:
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(1)
(premise as in: the premise of the argument) something assumed to be true and upon which other things are based
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(2)
(premise as in: the premise of the story) something that provides context -- such as the underlying situation in a situation comedy
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(3)
(premise as in: she premised her comments by...) provide a preface or introduction
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(4)
(premises as in: located on the premises) land and/or buildings -- especially of a business or organization