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- One of the most famous diffusion studies is Bruce Ryan and Neal Gross's analysis of the spread of hybrid seed corn in Greene County, Iowa, in the 1930s.Chapter 6 (15% in)
- In the language of diffusion research, the handful of farmers who started trying hybrid seed at the very beginning of the 1930s were the Innovators, the adventurous ones.Chapter 6 (17% in)
- Bruce Ryan and Ncal Gross, "The Diffusion of Hybrid Seed Corn in Two Iowa Communities," Rural Sociology (1943), vol. 8, pp. 11-24.End Notes (75% in)
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