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used in The Tipping Point

49 uses
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the spread of disease or any idea or attitude — especially one that is harmful
  • I made some of you reading this yawn simply by writing the word "yawn." The people who yawned when they saw you yawn, meanwhile, were infected by the sight of you yawning — which is a second kind of contagion.
    Introduction (60% in)
contagion = means of transfer or spreading something (in this case, spreading a behavior)
  • First of all, they are clear examples of contagious behavior.
    Introduction (37% in)
  • These three characteristics — one, contagiousness; two, the fact that little causes can have big effects; and three, that change happens not gradually but at one dramatic moment — are the same three principles that define how measles moves through a grade-school classroom or the flu attacks every winter.
    Introduction (49% in)
  • Think, for a moment, about the concept of contagiousness.
    Introduction (54% in)
  • We have, in our minds, a very specific, biological notion of what contagiousness means.
    Introduction (55% in)
  • But if there can be epidemics of crime or epidemics of fashion, there must be all kinds of things just as contagious as viruses.
    Introduction (55% in)
  • Yawning is incredibly contagious.
    Introduction (59% in)
  • They might even have yawned if they only heard you yawn, because yawning is also aurally contagious: if you play an audiotape of a yawn to blind people, they'll yawn too.
    Introduction (61% in)
  • I suspect that for some of you it did, which means that yawns can also be emotionally contagious.
    Introduction (62% in)
  • Contagiousness, in other words, is an unexpected property of all kinds of things, and we have to remember that, if we are to recognize and diagnose epidemic change.
    Introduction (63% in)
  • They were every bit as contagious.
    Chapter 1 (64% in)
  • We tend to spend a lot of time thinking about how to make messages more contagious — how to reach as many people as possible with our products or ideas.
    Chapter 1 (67% in)
  • The Stickiness Factor says that there are specific ways of making a contagious message memorable; there are relatively simple changes in the presentation and structuring of information that can make a big difference in how much of an impact it makes.
    Chapter 1 (75% in)
  • He seems to have some kind of indefinable trait, something powerful and contagious and irresistible that goes beyond what comes out of his mouth, that makes people who meet him want to agree with him.
    Chapter 2 (73% in)
  • In their brilliant 1994 book Emotional Contagion, the psychologists Klaine Hatfield and John Cacioppo and the historian Richard Rapson go one step further.
    Chapter 2 (92% in)
  • Emotion is contagious.
    Chapter 2 (93% in)
  • Emotional contagion, though, suggests that the opposite is also true.
    Chapter 2 (93% in)
  • Some of us, after all, are very good at expressing emotions and feelings, which means that we are far more emotionally contagious than the rest of us.
    Chapter 2 (94% in)
  • It's not that emotional contagion is a disease.
    Chapter 2 (94% in)
  • Howard Friedman, a psychologist at the University of California at Riverside, has developed what he calls the Affective Communication Test to measure this ability to send emotion, to be contagious.
    Chapter 2 (95% in)
  • The show would last an hour and run five days a week, and the hope was that if that hour was contagious enough it could serve as an educational Tipping Point: giving children from disadvantaged homes a leg up once they began elementary school, spreading pro-learning values from watchers to nonwatchers, infecting children and their parents, and lingering long enough to have an impact well alter the children stopped watching the show.
    Chapter 3 (1% in)
  • A pair of shoes or a warning or an infection or a new movie can become highly contagious and tip simply by being associated with a particular kind of person.
    Chapter 3 (6% in)
  • It says that crime is contagious — just as a fashion trend is contagious — that it can start with a broken window and spread to an entire community.
    Chapter 4 (23% in)
  • It says that crime is contagious — just as a fashion trend is contagious — that it can start with a broken window and spread to an entire community.
    Chapter 4 (23% in)
  • But the spread of any new and contagious ideology also has a lot to do with the skillful use of group power.
    Chapter 5 (11% in)
  • If we want groups to serve as incubators for contagious messages, then, as they did in the case of Divine Secrets of the Ya-Ya Sisterhood or the early Methodist church, we have to keep groups below the 150 Tipping Point.
    Chapter 5 (56% in)
  • That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.
    Chapter 5 (99% in)
  • Perhaps the best way to understand what Lambesis did is to go back to what sociologists call the diffusion model, which is a detailed, academic way of looking at how a contagious idea or product or innovation moves through a population.
    Chapter 6 (14% in)
  • The message here — new seeds — was highly contagious and powerfully sticky.
    Chapter 6 (19% in)
  • But in many cases the contagious spread of a new idea is actually quite tricky.
    Chapter 6 (20% in)
  • Perhaps the most sophisticated analysis of this process of translation comes from the study of rumors, which are — obviously — the most contagious of all social messages.
    Chapter 6 (36% in)
  • What Mavens and Connectors and Salesmen do to an idea in order to make it contagious is to alter it in such a way that extraneous details are dropped and others are exaggerated so that the message itself comes to acquire a deeper meaning.
    Chapter 6 (45% in)
  • Lambesis was picking on various, very contagious, trends while they were still in their infancy.
    Chapter 6 (81% in)
  • Here we have a contagious epidemic of self-destruction, engaged in by youth in the spirit of experimentation, imitation, and rebellion.
    Chapter 7 (10% in)
  • The central observation of those who study suicide is that, in some places and under some circumstances, the act of one person taking his or her own life can be contagious.
    Chapter 7 (16% in)
  • Phillips concluded that one of the ways in which people commit suicide is by deliberately crashing their cars, and that these people were just as susceptible to the contagious effects of a highly publicized suicide as were people killing themselves by more conventional means.
    Chapter 7 (19% in)
  • The kind of contagion Phillips is talking about isn't something rational or even necessarily conscious.
    Chapter 7 (19% in)
  • It is important to keep these two concepts — contagiousness and stickiness — separate, because they follow very different patterns and suggest very different strategies.
    Chapter 7 (47% in)
  • Lois Weisberg is a contagious person.
    Chapter 7 (48% in)
  • Contagiousness is in larger part a function of the messenger.
    Chapter 7 (48% in)
  • There are millions of Americans, in other words, who manage to smoke regularly and not be hooked — people for whom smoking is contagious but not sticky.
    Chapter 7 (53% in)
  • It is simply to say that what makes smoking sticky is completely different from the kinds of things that make it contagious.
    Chapter 7 (60% in)
  • Should we try to make smoking less contagious, to stop the Salesmen who spread the smoking virus?
    Chapter 7 (60% in)
  • Let's deal with the issue of contagion first.
    Chapter 7 (61% in)
  • The first is that the same kinds of things that would make someone susceptible to the contagious effects of smoking — low self-esteem, say, or an unhealthy and unhappy home life — are also the kinds of things that contribute to depression.
    Chapter 7 (80% in)
  • ' Teens, in other words, would continue to experiment with cigarettes for all the reasons that they have ever experimented with cigarettes — because the habit is contagious, because cool kids are smoking, because they want to fit in.
    Chapter 7 (93% in)
  • What these figures tell us is that experimentation and actual hard-core use are two entirely separate things — that for a drug to be contagious does not automatically mean that it is also sticky.
    Chapter 7 (97% in)
  • "Contagious Yawning and Infant Imitation," Bulletin of the Psychonomic Society (1989). vol. 27, no. 1, pp. 125-126.
    End Notes (3% in)
  • Elaine Hatfield, John T Cacioppo, and Richard L. Rapson, Emotional Contagion (Cambridge: Cambridge University Press.
    End Notes (36% in)

There are no more uses of "contagion" in The Tipping Point.

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