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merchandising
used in The Grapes of Wrath

only 1 use
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Definition
practices to promote and sell products

or:

creating and selling products that are spin-offs of popular cultural exposure such as films, concerts, and television shows
  • Merchandising was a secret to them.
    Chapter 10 (31% in)

There are no more uses of "merchandising" in The Grapes of Wrath.

Typical Usage  (best examples)
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