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  • But a small change is often all that it takes, There is something profoundly counterintuitive in the definition of stickiness that emerges from all these examples.†   (source)
  • Gifts that would turn their bodies into finely tuned weapons, for the designers of the invasion had understood a simple, though counterintuitive, truth: Where the body went, the mind followed.†   (source)
  • To make sense of social epidemics, we must first understand that human communication has its own set of very unusual and counterintuitive rules.†   (source)
  • In chapter 2, when I was discussing what made someone like Mark Alpert so important in word-of-mouth epidemics, I talked about two seemingly counterintuitive aspects of persuasion.†   (source)
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