Both Uses of
market share
in
Freakonomics
- If Burger King and McDonald's launch a price war to gain market share, they partly make up in volume what they lose in price.†
p. 105.5 *market share = a company's sales in a given industry expressed as a percentage of the sales for the entire industry
- Newports enjoy a 75 percent market share among black teenagers versus 12 percent among whites; the white teenagers are mainly smoking Marlboros.†
p. 185.1