2 uses
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Definition
a company's sales in a given industry expressed as a percentage of the sales for the entire industry
- If Burger King and McDonald's launch a price war to gain market share, they partly make up in volume what they lose in price.p. 105.5
- Newports enjoy a 75 percent market share among black teenagers versus 12 percent among whites; the white teenagers are mainly smoking Marlboros.p. 185.1
There are no more uses of "market share" in Freakonomics.
Typical Usage
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