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used in The Tipping Point

7 uses
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an unhealthy and compulsive preoccupation with something or someone
  • Seventy-six percent of all fixations were on the letters.
    Chapter 3 (47% in)
  • We jump from one of these chunks to another, pausing— or fixating — on them long enough to make sense of each letter.
    Chapter 3 (45% in)
  • If you can track where someone's fovea is moving and what they are fixating on, in other words, you can tell with extraordinary precision what they are actually looking at and what kind of information they are actually receiving.
    Chapter 3 (46% in)
  • If you make a beer commercial with a beautiful model, it would be really important to know whether the average twenty-two-year-old male in your target audience fixates only on the model or eventually moves to your can of beer.
    Chapter 3 (46% in)
  • Better still, 83 percent of all preschoolers fixated on the letters in a left-to-right sequence — mimicking, in other words, the actual reading process.
    Chapter 3 (47% in)
  • Only 35 percent of total fixations fell on the letters.
    Chapter 3 (48% in)
  • First, the letter shouldn't have been on the bottom of the screen because, as almost all eye movement research demonstrates, when it comes to television people tend to fixate on the center of the screen.
    Chapter 3 (48% in)

There are no more uses of "fixation" in The Tipping Point.

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