All 27 Uses of
Walt Disney
in
Fast Food Nation
- The sort of technological wizardry that Walt Disney promoted on television and at Disneyland eventually reached its fulfillment in the kitchens of fast food restaurants.†
p. 6..8
- Walt Disney bought 160 acres of orange groves just a few miles from Carl's Drive-In Barbeque, chopped down the trees, and started to build Disneyland.†
p. 18..9 *
- The Disneyesque tone of the museum reflects, among other things, many of the similarities between the McDonald's Corporation and the Walt Disney Company.†
p. 33..1
- Ray Kroc and Walt Disney were both from Illinois; they were born a year apart, Disney in 1901, Kroc in 1902; they knew each other as young men, serving together in the same World War I ambulance corps; and they both fled the Midwest and settled in southern California, where they played central roles in the creation of new American industries.†
p. 33..2
- Walt Disney neither wrote, nor drew the animated classics that bore his name.†
p. 33..6
- Walt Disney and Ray Kroc were masterful salesmen.†
p. 33..9
- After finalizing the agreement with the McDonald brothers, Kroc sent a letter to Walt Disney.†
p. 35..5
- Walt Disney sent Kroc a cordial reply and forwarded his proposal to an executive in charge of the theme park's concessions.†
p. 35..8
- His recollection of Walt Disney as a young man, briefly mentioned in Grinding It Out, is not entirely flattering.†
p. 36..1
- Whatever feelings existed between the two men, Walt Disney proved in many respects to be a role model for Ray Kroc.†
p. 36..2
- In The Magic Kingdom (1997) Steven Watts describes Walt Disney's efforts to apply the techniques of mass production to Hollywood moviemaking.†
p. 36..3
- DESPITE A PASSIONATE OPPOSITION to socialism and to any government meddling with free enterprise, Walt Disney relied on federal funds in the 1940s to keep his business afloat.†
p. 38..1
- During World War II, Walt Disney produced scores of military training and propaganda films, including Food Will Win the War, High-Level Precision Bombing, and A Few Quick Facts About Venereal Disease.†
p. 38..3
- For audiences living in fear of nuclear annihilation, Walt Disney became a source of reassurance, making the latest technical advances seem marvelous and exciting.†
p. 38..4
- Heinz Haber, another key Tomorrowland adviser — and eventually the chief scientific consultant to Walt Disney Productions — spent much of World War II conducting research on high-speed, high-altitude flight for the Luftwaffe Institute for Aviation Medicine.†
p. 39..2
- When the Eisenhower administration asked Walt Disney to produce a show championing the civilian use of nuclear power, Heinz Haber was given the assignment.†
p. 39..4
- Walt Disney was the most beloved children's entertainer in the country.†
p. 39..7
- Walt Disney frequently slept at his small apartment above the firehouse in Disneyland's Main Street, USA.†
p. 40..1
- Among other cultural innovations, Walt Disney pioneered the marketing strategy now known as "synergy."†
p. 40..3
- Disneyland's other major investor, Western Printing and Lithography, printed Disney books such as The Walt Disney Story of Our Friend the Atom.†
p. 40..6
- The late-1960s expansion of the McDonald's restaurant chain coincided with declining fortunes at the Walt Disney Company.†
p. 41..7
- The fantasy world of McDonaldland borrowed a good deal from Walt Disney's Magic Kingdom.†
p. 42..3
- They have come to believe what Ray Kroc and Walt Disney realized long ago — a person's "brand loyalty" may begin as early as the age of two.†
p. 43..3
- John Cywinski, the former head of marketing at Burger King, became the head of marketing for Walt Disney's film division in 1996, then left the job to work for McDonald's.†
p. 48..9
- In May of 1996, the Walt Disney Company signed a ten-year global marketing agreement with the McDonald's Corporation.†
p. 49..0
- The life's work of Walt Disney and Ray Kroc had come full-circle, uniting in perfect synergy.†
p. 49..6
- The link with the Walt Disney Company was considered by far the most important, designed to "enhance perceptions of Brand McDonald's."†
p. 50..3
Definition:
-
(Walt Disney) U.S. film maker who pioneered animated cartoons with such characters as Mickey Mouse; founded Disneyland and Disneyworld (1901-1966)