- The burden on the defendants was enormous: Morris and Steel had to assemble witnesses and official documents to support the broad assertions in the leaflet.p. 246.8
- "There have been no illnesses associated with this product?' the company's press release brashly asserted.p. 214.7
- McDonald's had made a huge tactical error by asserting that everything in the leaflet was libelous — not only the more extreme claims ("McDonald's and Burger King are .... using lethal poisons to destroy vast areas of Central American rainforest"), but also the more innocuous ones ("a diet high in fat, sugar, animal products, and salt .... is linked with cancers of the breast and bowel, and heart disease").p. 246.9
- On March 31, 1999, the three Court of Appeal justices overruled parts of the original McLibel verdict, supporting the leaflet's assertions that eating McDonald's food can cause heart disease and that workers are treated badly.p. 249.3
- He'd Be Amazed by the U.S. Meat Industry" — was perhaps its most accurate assertion.p. 272.9
There are no more uses of "assert" in Fast Food Nation.
Typical Usage (best examples)