All 11 Uses of
bias
in
Blink, by Malcolm Gladwell
- The kinds of biases we're talking about here aren't so obvious that it's easy to identify a solution.†
Chpt 3
- The voters in 1920 didn't think they were being suckered by Warren Harding's good looks any more than Ayres's Chicago car dealers realized how egregiously they were cheating women and minorities or boards of directors realize how absurdly biased they are in favor of the tall.†
Chpt 3biased = created a personal preference; or creates a tendency to move in a particular direction
- Dollard says, for instance, that one of the biases in a sip test is toward sweetness: "If you only test in a sip test, consumers will like the sweeter product.†
Chpt 5
- It made them even more biased.†
Chpt 6biased = created a personal preference; or creates a tendency to move in a particular direction
- ...under conditions of perfect objectivity, and in that unbiased moment, he had said...
Chpt Cncl. *unbiased = unprejudicedstandard prefix: The prefix "un-" in unbiased means not and reverses the meaning of biased. This is the same pattern you see in words like unhappy, unknown, and unlucky.
- I took the test a second time, and then a third time, and then a fourth time, hoping that the awful feeling of bias would go away.†
Chpt 3
- Overwhelmingly, the heads of big companies are, as I'm sure comes as no surprise to anyone, white men, which undoubtedly reflects some kind of implicit bias.†
Chpt 3
- This is quite clearly the kind of unconscious bias that the IAT picks up on.†
Chpt 3
- Payne has tried all kinds of techniques to reduce this bias.†
Chpt 6
- They talk about racism and conscious bias.†
Chpt 6
- Taking our powers of rapid cognition seriously means we have to acknowledge the subtle influences that can alter or undermine or bias the products of our unconscious.†
Chpt Cncl.
Definitions:
-
(1)
(bias) a personal preference -- especially a prejudice that prevents objective consideration
or:
any tendency to move in a particular direction -- such as a car that tends to want to swerve toward the right -
(2)
(meaning too rare to warrant focus) meaning too rare to warrant focus:
Specialized meanings of bias include:- statistics: any of several errors that distort results
- textiles: a line or fold that is diagonal relative to the sides or grain of the fabric
- electronics: a steady-state current that is forced through an electronic device