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content
used in The Tipping Point

8 uses
  • They bought one ad, opposite the contents page of the New Yorker magazine, and in the space of a month sales doubled to 60,000.
    Chapter 5 (4% in)
  • What was interesting about Gau is the extent to which he seemed to be persuasive in a way quite different from the content of his words.
    Chapter 2 (73% in)
  • They were simply asked to score the emotional content of the expressions of these three men on a 21-point scale, with the lowest being "extremely negative" and the highest point on the scale "extremely positive."
    Chapter 2 (76% in)
  • But the content of the message matters too.
    Chapter 3 (7% in)
  • But in none of these cases did anyone substantially alter the content of what they were saying.
    Chapter 3 (98% in)
  • What this study is suggesting, in other words, is that the convictions of your heart and the actual contents of your thoughts are less important, in the end, in guiding your actions than the immediate context of your behavior.
    Chapter 4 (91% in)
  • It can be done by changing the content of communication, by making a message so memorable that it sticks in someone's mind and compels them to action.
    Chapter 4 (93% in)
  • Also: Jack Henningficld, Neal Benowitz. and John Slade, "Report to the American Medical Association: Reducing Illness and Death Caused by Cigarettes by Reducing Their Nicotine Content" (1997).
    End Notes (99% in)

There are no more uses of "content" in The Tipping Point.

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