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used in The Tipping Point

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  • Direct marketers, by contrast, have few such preconceptions, because the number of coupons that are mailed back or the number of people who call in on an 800 number in response to a television commercial gives them an objective, iron-clad measure of effectiveness.
    Chapter 3 (10% in)

There are no more uses of "objective" in The Tipping Point.

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