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maxim
used in The Tipping Point

only 1 use
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Definition
a short saying that expresses a general truth or principle
  • There is a maxim in the advertising business that an advertisement has to be seen at least six times before anyone will remember it.
    Chapter 3 (8% in)
maxim = a short saying that expresses a general truth or principle
There are no more uses of "maxim" in The Tipping Point.

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