All 26 Uses of
innovate
in
The Tipping Point
- Palmer's innovation was something he called the Distracter.†
Chpt 3
- It has been profitable for thirty-five consecutive years and has growth rates and an innovative, high-profit product line that is the envy of the industry.†
Chpt 5
- In the manufacturing realm, they had a hundred and fifty people, and they worked closely together and there was peer pressure about how to be the best and how to be the most innovative.
Chpt 5 *innovative = able to develop good, new ideas
- But in a high-technology company like Gore, which relies for its market edge on its ability to innovate and react quickly to demanding and sophisticated customers, this kind of global memory system is critical.†
Chpt 5
- Perhaps the best way to understand what Lambesis did is to go back to what sociologists call the diffusion model, which is a detailed, academic way of looking at how a contagious idea or product or innovation moves through a population.†
Chpt 6
- In the language of diffusion research, the handful of farmers who started trying hybrid seed at the very beginning of the 1930s were the Innovators, the adventurous ones.†
Chpt 6
- They were the opinion leaders in the community, the respected, thoughtful people who watched and analyzed what those wild Innovators were doing and then followed suit.†
Chpt 6
- It's hard to imagine how that particular innovation couldn't have tipped.†
Chpt 6
- The first two groups — the Innovators and Early Adopters — are visionaries.†
Chpt 6
- The Innovators try something new.†
Chpt 6
- If anyone wants to start an epidemic, then — whether it is of shoes or behavior or a piece of software — he or she has to somehow employ Connectors, Mavens, and Salesmen in this very way: he or she has to find some person or some means to translate the message of the Innovators into something the rest of us can understand.†
Chpt 6
- What they could do, though, was start an epidemic in which their own ad campaign played the role of translator, serving as an intermediary between the Innovators and everyone else.†
Chpt 6
- If they were going to translate Innovator ideas for the mainstream, they first had to find out what those Innovator ideas were.†
Chpt 6
- If they were going to translate Innovator ideas for the mainstream, they first had to find out what those Innovator ideas were.†
Chpt 6
- They all fit a particular personality type: they were Innovators.†
Chpt 6
- With her stable of Innovator correspondents in place, Gordon would then go back to them two or three or four times a year, asking them what music they were listening to, what television shows they were watching, what clothes they were buying, or what their goals and aspirations were.†
Chpt 6
- And by comparing what her Innovators were saying and doing with what mainstream kids were saying and doing three months or six months or a year later, she was able to track what sorts of ideas were able to make the jump from the cool subcultures to the Majority.†
Chpt 6
- If she found new trends or ideas or concepts that were catching fire among Innovators around the country, the firm would plant those same concepts in the Airwalk ads they were creating.†
Chpt 6
- It is also the case that their ads helped to tip the ideas they were discovering among Innovators.†
Chpt 6
- Gordon's research showed that Innovator kids were heavily into the Dalai Lama and all of the very serious issues raised by the occupation of Tibet.†
Chpt 6
- The Innovators had a heavily ironic interest in country club culture.†
Chpt 6
- Innovators were into kung fu movies.†
Chpt 6
- They took the cultural cues from the Innovators — cues that the mainstream kids may have seen but not been able to make sense of—and leveled, sharpened, and assimilated them into a more coherent form.†
Chpt 6
- Lambesis's strategy was based on translating Innovator shoes for the Majority.†
Chpt 6
- But suddenly Airwalk wasn't an Innovator shoe anymore.†
Chpt 6
- The Innovators always got to wear a different, more exclusive shoe than everyone else.†
Chpt 6
Definition:
-
(innovate) bring something new to an environment