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used in 1984 by Orwell

2 uses
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a deceptive outward appearance

or more rarely:

any outward appearance — especially one that is new or clever
  • Big Brother is the guise in which the Party chooses to exhibit itself to the world.
    p. 208.4
guise = outward appearance
  • One literally never saw them except in the guise of prisoners, and even as prisoners one never got more than a momentary glimpse of them.
    p. 116.4
guise = outward appearance
There are no more uses of "guise" in 1984 by Orwell.

Typical Usage  (best examples)
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