It’s just the gross retail price of the commerce you’ve stoked.
Dave Eggers -- The Circle
But her feeling towards the vulgar rich was a sort of religious hatred: they had probably made all their money out of high retail prices, and Mrs. Cadwallader detested high prices for everything that was not paid in kind at the Rectory: such people were no part of God’s design in making the world; and their accent was an affliction to the ears.
George Eliot -- Middlemarch
But £200! A saving of at least 40 percent off the recommended retail price.
Sophie Kinsella -- Confessoins of a Shopaholic
Since this was less than one-tenth retail price of 80-proot vodka in North America, Stu knew it would hit home.
Robert A. Heinlein -- The Moon is a Harsh Mistress
The short, precisely timed passing game might not offer an entirely free lunch, but the discount to the retail price was steep.