market segmentation

division of purchasers of a good or service into subgroups with similar motivations and circumstances

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market segments market segmentation segment the market

Notes:

For example, an advertising agency doing a campaign for a movie might consider whether it will appeal more to children, teenagers, or adults, and target one or more of those subgroups in different ways than it would target everyone who might see the movie.

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Associated words [difficulty]: market segmentation , market share [7]
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Most commonly used in these subjects: Business, Engineering, Personal Finance, History

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