to express criticism or disagreement, or (especially when talking over a radio or in a military setting) to say "no"
The responses to my plan were negative.
We’re getting a lot of negative feedback about the proposed changes.
The candidate ran a negative campaign.
"Are we cleared for landing?" "Negative. The runway is not clear."
(Shaking his head negatively but gently) No.
Lorraine Hansberry -- A Raisin in the Sun
"I hate romance," said Flora out loud to herself. She liked the way the words sounded. She imagined them floating above her in a comic-strip bubble; it was a comforting thing to have words hanging over her head. Especially negative words about romance.