There were not many occasions when one could give publicity to an architect, and buildings had little news value, but the Banner managed to throw Roark’s name at the public under every kind of ingenious pretext.
There are no more uses of "pretext" in the book.
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They used the incident as a pretext to invade the country.
She thinks the need for international pollution control is being used as a pretext to create a world government that supersedes national sovereignty with extensive rule making and taxing authority.