His name was originally Muntle; but it had been converted, by an easy transition, into Mantalini: the lady rightly considering that an English appellation would be of serious injury to the business.
…23 Treats of the Company of Mr Vincent Crummles, and of his Affairs, Domestic and Theatrical As Mr Crummles had a strange four-legged animal in the inn stables, which he called a pony, and a vehicle of unknown design, on which he bestowed the appellation of a four-wheeled phaeton, Nicholas proceeded on his journey next morning with greater ease than he had expected: the manager and himself occupying the front seat: and the Master Crummleses and Smike being packed together behind, in…
There are no more uses of "appellation" in the book.
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Addison peered over his glasses at Enoch and said, "And by what appellation, dare I ask, are you denominated?"
Ransom Riggs -- Hollow City
In fact, it becomes even more troubling a notion to consider how quickly the memory of the store will fade away, once it reopens as something else, say a bookshop or a beauty salon, and how swiftly, too, the appellation of "Doc Hata" will dwindle and pass from the talk of the town, if it’s not completely gone already.