The appellation was not flattering, but not unmerited.
And now, my friends — my labouring friends, for I rejoice and triumph in that stigma — my friends whose hard but honest beds are made in toil, and whose scanty but independent pots are boiled in hardship; and now, I say, my friends, what appellation has that dastard craven taken to himself, when, with the mask torn from his features, he stands before us in all his native deformity, a What?
There are no more uses of "appellation" in the book.
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Addison peered over his glasses at Enoch and said, "And by what appellation, dare I ask, are you denominated?"
Ransom Riggs -- Hollow City
In fact, it becomes even more troubling a notion to consider how quickly the memory of the store will fade away, once it reopens as something else, say a bookshop or a beauty salon, and how swiftly, too, the appellation of "Doc Hata" will dwindle and pass from the talk of the town, if it’s not completely gone already.