How can she find any appellation for them, deep enough in familiar vulgarity?
There are no more uses of "appellation" in the book.
Show samples from other sources
Addison peered over his glasses at Enoch and said, "And by what appellation, dare I ask, are you denominated?"
Ransom Riggs -- Hollow City
In fact, it becomes even more troubling a notion to consider how quickly the memory of the store will fade away, once it reopens as something else, say a bookshop or a beauty salon, and how swiftly, too, the appellation of "Doc Hata" will dwindle and pass from the talk of the town, if it’s not completely gone already.