To see Multiple Meanings of
apex
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Multiple Meanings
apex

Cables radiate from the apex of the building to the edge beams.
the highest point of something

The "highest point" can be physical or metaphorical — as in the apex of his career.

Much more rarely, "Apex" is used in the travel industry as an acronym for "advance-purchase excursion"; i.e., to reference tickets that are discounted due to advance purchase.
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